Getting your readers to buy products from your site is more than just a matter of making them available.
Readers are not just customers, but consumers (there is a difference!) and will be using the products you make available to them to run businesses, or grow themselves personally in some way.
Gaining and maintaining your readers’ trust is extremely important not only for generating sales but for creating opportunities for getting bigger and more influential clients.
The customers are always right, and you need to make them realize that they would be doing the right thing by buying your products.
Build Authority
Authority is the number one way to get your readers to buy from you. The more you assert yourself and use your knowledge and information, the better position you put yourself in.
If you’re at the forefront of your market, your readers will consider your products as the tools needed to achieve a similar level of success. Leveraging your authority to convince your readers will increase your sales effectiveness.
Show the Product in Context
If you use your own product on your site, then highlight where it is utilized, or offer a demonstration of your product in a prominent area on the site.
People enjoy knowing the processes behind the things that they buy, and many will appreciate knowing, step-by-step or behind-the-scenes, exactly what their purchase will do for them.
Creating a demonstration of your product is an extremely useful tactic in getting users to buy from you. Consider the apple advertisements. They show you how the average person would use iPhone apps, or how the average person would use the iPod. The same generally goes for car commercials.
Show people the product and how it works.
Use a ‘Celebrity’ Endorsement
If you have a connection with an online authority, use it. Offer them a review copy of your latest product and have them endorse it. The right endorsement from the right community will rocket your sales.
A case in point is Affiliate Theme from Unique Blog Design. It created quite a buzz when it launched its newest theme with the right endorsement from the leading bloggers like Yaro Starak, Zac Johnson and Jeremy ‘Shoemoney’.
People consider celebrities as the embodiment of traits that are quintessential to succeeding fully within a certain market or aspect of life. Seeing such a person using your product shows the audience that your product embodies those traits as well.
Using your network connections to help sell products to your readers is a great skill to learn to increase your online profit.
Offer the Product for Free or Discounted
Holding a contest or offering a coupon for the product will attract various possible clients and raise the product’s novelty value. You can increase sales by getting the word out through promotion, and one of the best forms of promotion is using coupons to attract possible customers.
While coupons, discounts, or contests could have a short term dent on your profit, the long-term benefits are extremely advantageous.
Offer the Product in a Bundle
Why not offer the product as part of a bundle? Consider MacHeist and their strategy for raising sales. Products such as “World of Goo” or “Espresso” might go somewhat unnoticed, until they are packaged and discounted.
People enjoy getting more for their money, and offering a bundle pack will increase the overall possession value of your product. Similar to selling a video game console with the newest video game, offering your product with a similar add-on or component will help you to generate more sales.
There are a variety of ways for you to attract your readers and convince them to buy your product. Whether you leverage your authority or use common marketing tactics, anyone can be a top ranking seller by playing to their advantages.